In a sector where customer loyalty depends as much on the quality of care as on the relevance of the offer proposed for sale, beauty institutes and hair salons today face a complex equation: how to enrich their product offer, without burdening their cash flow or managing stock? The solution, increasingly adopted, has a name: E-POP Care .
A phygital model, designed for healthcare professionals
E-POP Care offers institutes a phygital sales model, combining the physical presence of products via samples and immediate mobile purchase via QR code.
Products are not stocked. They are presented, tested, recommended —and only ordered when the customer decides to make a purchase.
Thus, the institute takes no financial risk , while expanding its advisory role. It becomes an active intermediary , but free from any logistical constraints.
Enrich the customer experience without tying up cash
In everyday reality, few structures can afford to multiply their ranges or block capital in resale stock.
E-POP Care offers an agile alternative: institutes receive a carefully selected sample kit each month (facial, hair, body, hygiene care, etc.), accompanied by educational materials and ready-to-use QR codes.
These natural, French products, with proven effectiveness , are then integrated into the customer journey: in the cabin, at reception, or on sale over the counter via a small corner. The customer can discover them, try them, and order them directly on their smartphone in a few seconds.
The institute is paid by commission on each sale, without any initial investment or management constraints.
Create value without complicating your organization
Beyond the diversification of the offer, E-POP Care allows institutes to strengthen their role as prescribers , to enrich the relationship with their customers, and to anchor their image in more responsible cosmetics.
The presence of physical samples creates a moment of discovery, dialogue, and advice. The gesture of scanning on a smartphone becomes a natural extension of the exchange, without pressure or expectation.
On the team side, there is no need for extensive training: the materials provided are clear, visual, and designed to be integrated without disrupting habits.
More fluid, more ethical, more profitable cosmetics
This distribution model, already adopted by many institutes, is part of a fundamental trend: that of connected but human cosmetics , which values time, quality, and trust.
For salons and institutes, it's the opportunity to offer more without owning more . To meet the expectations of customers who are always curious to discover, but less and less sensitive to the logic of traditional shelves.
With E-POP Care, sales become a natural extension of care , serving experience, recommendation... and economic performance.
