A new way to sell in salons and institutes
In a world where beauty is often standardized, it's time to give meaning to our choices. Rediscovering our values means prioritizing local, ethical, and humane care. It means recognizing the value of those who formulate, manufacture, and advise. E-POP Care isn't a marketplace; it's a phygital connection between brands, salons, and clients—for fairer, closer, and more committed beauty.
Made in local
We promote local know-how by distributing products developed and designed by local brands that produce exclusively in your country.
Ecological approach
We promote the use of natural and sustainable materials, while local production helps limit environmental impact.
Fewer intermediaries
Phygital sales limit the number of intermediaries and allow for a balanced distribution of remuneration between manufacturers and sellers.
French Innovative Society
E-POP Store specializes in m-commerce strategy for retail. It develops phygital sales solutions that combine a physical presence with a mobile shopping experience. Through its E-POP Mode (fashion) and E-POP Care (cosmetics) brands, it connects brands with points of sale and consumers.
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what if your living room became (also) a connected store?
You're a hairdresser, beautician, or salon or beauty salon manager. You already have products on the shelf. But are they really profitable? Today, a new solution allows you to generate additional sales without inventory, logistics, or risk : phygital distribution. Focus on E-POP Care, an innovative solution that transforms the salon into an augmented point of sale. The reality on the ground: between unsold items, discounts and blocked cash flow In the daily life of a salon or institute, reselling cosmetic products is both an opportunity and a headache. Certainly, offering hair or beauty treatments helps increase the average basket. But in reality, many products sit on the shelves , their expiration dates are advancing, and cash remains tied up. To trigger a purchase, you need to train teams, rehearse sales pitches, and offer discounts. And sometimes, sell off items to free up space. In short, you have inventory, but not always the sales that go with it. An alternative: selling without stock is possible (and profitable) This is where E-POP Care comes in. This phygital solution—a contraction of “physical” and “digital”—allows salons to offer a selection of highly desirable cosmetic products , visible on site, but sold via a QR code . The principle: a small, discreet POS display, a QR code that can be scanned by the customer, and a complete shopping experience from their smartphone. They can watch immersive videos, discover the benefits of the products, get personalized advice, and then order in just a few clicks. And you, as a professional? You have nothing to manage . No inventory, no logistics, no after-sales service. But you earn a commission on every sale. A complementary offer, without disrupting your existing stock The main advantage of this model is that it doesn't compete with your current products. On the contrary: it complements them. You continue to sell the brands you know, the ones you've chosen, while opening up a second source of income that's completely independent, fluid, and lightweight. It's not a brand that's imposed , nor a product line that seeks to replace what you already have. It's a smart extension of an offer , designed not to interfere with what already works, and to activate what is often missing: conversion. A commission on every sale, without taking any risk One of the classic obstacles to introducing new products is the financial commitment. Buy inventory. List products. Train. Here, no investment. No downtime. No commitment. Every sale made through the E-POP Care system generates a commission for you . It's automatic, transparent, and has no hidden costs. This adds a new line of income , with virtually no effort. A new generation customer experience What's also appealing is the experience . The customer isn't just looking at a display. They discover a world of French, organic, natural, and often vegan brands through immersive content : videos, explanations, personalized advice, etc. It's engaging, reassuring, and much more convincing than a simple bottle on a shelf. This also allows you to enhance the image of your salon or institute: modern, connected, in line with the expectations of new generations of consumers. Brands that speak to today's customers The E-POP Care catalog isn't a generic grab-bag. It brings together committed French brands , often from the natural, organic, and ethical cosmetics sector. The formulations are clear, the promises are transparent, and the packaging is attractive. No need to train your team on each product: everything is explained directly to the customer. This responds to a growing demand: to consume better, more locally, cleaner. And this enhances your role as a prescriber . A living solution that renews itself effortlessly Another advantage: the product selection evolves. It follows the seasons, trends, and market expectations. There's no need for you to replenish your inventory, deal with unsold items, or hold sales. New products come to you. And you stay ahead of the curve, without any management constraints. In summary: a new source of margin, without weighing down your daily life ✅ You keep your current products. ✅ You do not manage any additional stock . ✅ You generate passive income on each sale. ✅ You offer a modern and rewarding experience. ✅ You offer brands in line with current expectations. ✅ You take no financial or logistical risk . It's simple, fluid, and totally in tune with the times. An augmented vision of beauty In a rapidly changing sector, where loyalty is becoming a crucial issue and where advice remains your best weapon, E-POP Care gives you a head start. You transform a simple waiting area into a discovery corner , a prescription space into a connected store. You sell more without selling anything yourself. Your customers buy via their phones, but you remain the human point of contact, the one who advises and inspires trust. That's phygital: the power of digital, rooted in close relationships. The final word What if you could generate 200, 400, 600 euros per month of additional net margin, without changing your organization, without any hassle ? E-POP Care is not intended to replace anything. It is intended to boost what you already do well , by opening another door to profitability. In a world where customer attention is volatile and the offerings are overflowing, it's your added value, your setting, your ambiance, that count . Phygital simply extends this value to your customers' smartphones. And that's anything but a threat: it's an opportunity.
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Phygital and m-commerce: understanding the benefits for cosmetic brands
At the intersection of digital and field experience, a new distribution model is gradually taking hold in the beauty world: phygital. Driven by the rise of m-commerce (mobile commerce), it offers cosmetic brands an agile, direct, and profitable alternative to saturated traditional channels. More than a trend, it is now a strategic lever , both economic and relational. A concrete response to changes in the sector The cosmetics world has long relied on siloed distribution: physical retail on one side, e-commerce on the other. However, purchasing behaviors have changed. Consumers now navigate between in-store discovery, online reviews, and mobile purchasing. Phygital is part of this natural evolution, combining physical presence and digital ordering in a seamless experience. In this context, m-commerce , that is, purchases made from a smartphone, plays a central role. It becomes the preferred point of contact , fast, personalized, and accessible at any time. For brands, direct, frictionless access The model proposed by solutions like E-POP Care precisely illustrates the concrete benefits of phygital for cosmetic brands. 1. Targeted and qualified visibility The products are presented physically, in treatment centers (institutes, salons), to an attentive, trusting clientele, receptive to advice. This real-life setting increases the perceived value and credibility of the brand. 2. A mobile, fluid and traceable sales channel Thanks to the integrated QR code, the customer can instantly order the tested or recommended product, directly from their smartphone . This quick action is a natural extension of the skincare experience. 3. A stock-free, flexible and economical model Brands do not deposit goods: they only ship what is sold . The result: drastic reduction in logistics costs, better management of best-before dates, and zero unsold items . 4. Maintaining margins By avoiding the cumulative margins of traditional distributors and resellers, brands maintain higher profitability , while enhancing their image in trusted places. Revaluing human recommendation in the mobile age Unlike traditional e-commerce, which is often impersonal, phygital relies on lived experience and professional advice . In E-POP Care, beauticians play a central role: they test, recommend, and support the customer in their decision. Digital technology doesn't replace human interaction— it extends and enhances human interaction . Purchasing becomes a natural continuation of care, not a disconnected marketing operation. A winning dual-scale strategy Phygital allows brands to act on two levels simultaneously: Strengthen their physical presence without heavy logistical constraints. Optimize their digital distribution without depending on the algorithms of major platforms. This dual dynamic responds to the current challenges of the sector: need for proximity, flexibility, profitability and differentiation. Conclusion: a new logic of growth Phygital m-commerce isn't just a sales channel. It represents a reinvention of the relationship between brands, points of sale, and customers . It anchors cosmetic brands in reality while offering them the most agile digital tools available. For brands that want to gain visibility, efficiency and margin , while respecting their quality commitments, phygital is establishing itself as a major strategic lever , capable of combining economic performance and customer experience.
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Institutes, salons: how to diversify your offer without stock with E-POP Care
In a sector where customer loyalty depends as much on the quality of care as on the relevance of the offer proposed for sale, beauty institutes and hair salons today face a complex equation: how to enrich their product offer, without burdening their cash flow or managing stock? The solution, increasingly adopted, has a name: E-POP Care . A phygital model, designed for healthcare professionals E-POP Care offers institutes a phygital sales model, combining the physical presence of products via samples and immediate mobile purchase via QR code. Products are not stocked. They are presented, tested, recommended —and only ordered when the customer decides to make a purchase. Thus, the institute takes no financial risk , while expanding its advisory role. It becomes an active intermediary , but free from any logistical constraints. Enrich the customer experience without tying up cash In everyday reality, few structures can afford to multiply their ranges or block capital in resale stock. E-POP Care offers an agile alternative: institutes receive a carefully selected sample kit each month (facial, hair, body, hygiene care, etc.), accompanied by educational materials and ready-to-use QR codes. These natural, French products, with proven effectiveness , are then integrated into the customer journey: in the cabin, at reception, or on sale over the counter via a small corner. The customer can discover them, try them, and order them directly on their smartphone in a few seconds. The institute is paid by commission on each sale, without any initial investment or management constraints. Create value without complicating your organization Beyond the diversification of the offer, E-POP Care allows institutes to strengthen their role as prescribers , to enrich the relationship with their customers, and to anchor their image in more responsible cosmetics. The presence of physical samples creates a moment of discovery, dialogue, and advice. The gesture of scanning on a smartphone becomes a natural extension of the exchange, without pressure or expectation. On the team side, there is no need for extensive training: the materials provided are clear, visual, and designed to be integrated without disrupting habits. More fluid, more ethical, more profitable cosmetics This distribution model, already adopted by many institutes, is part of a fundamental trend: that of connected but human cosmetics , which values time, quality, and trust. For salons and institutes, it's the opportunity to offer more without owning more . To meet the expectations of customers who are always curious to discover, but less and less sensitive to the logic of traditional shelves. With E-POP Care, sales become a natural extension of care , serving experience, recommendation... and economic performance.
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