You're a hairdresser, beautician, or salon or beauty salon manager. You already have products on the shelf. But are they really profitable? Today, a new solution allows you to generate additional sales without inventory, logistics, or risk : phygital distribution. Focus on E-POP Care, an innovative solution that transforms the salon into an augmented point of sale.
The reality on the ground: between unsold items, discounts and blocked cash flow
In the daily life of a salon or institute, reselling cosmetic products is both an opportunity and a headache. Certainly, offering hair or beauty treatments helps increase the average basket. But in reality, many products sit on the shelves , their expiration dates are advancing, and cash remains tied up.
To trigger a purchase, you need to train teams, rehearse sales pitches, and offer discounts. And sometimes, sell off items to free up space. In short, you have inventory, but not always the sales that go with it.
An alternative: selling without stock is possible (and profitable)
This is where E-POP Care comes in. This phygital solution—a contraction of “physical” and “digital”—allows salons to offer a selection of highly desirable cosmetic products , visible on site, but sold via a QR code .
The principle: a small, discreet POS display, a QR code that can be scanned by the customer, and a complete shopping experience from their smartphone. They can watch immersive videos, discover the benefits of the products, get personalized advice, and then order in just a few clicks.
And you, as a professional? You have nothing to manage . No inventory, no logistics, no after-sales service. But you earn a commission on every sale.
A complementary offer, without disrupting your existing stock
The main advantage of this model is that it doesn't compete with your current products. On the contrary: it complements them. You continue to sell the brands you know, the ones you've chosen, while opening up a second source of income that's completely independent, fluid, and lightweight.
It's not a brand that's imposed , nor a product line that seeks to replace what you already have. It's a smart extension of an offer , designed not to interfere with what already works, and to activate what is often missing: conversion.
A commission on every sale, without taking any risk
One of the classic obstacles to introducing new products is the financial commitment. Buy inventory. List products. Train. Here, no investment. No downtime. No commitment.
Every sale made through the E-POP Care system generates a commission for you . It's automatic, transparent, and has no hidden costs. This adds a new line of income , with virtually no effort.
A new generation customer experience
What's also appealing is the experience . The customer isn't just looking at a display. They discover a world of French, organic, natural, and often vegan brands through immersive content : videos, explanations, personalized advice, etc. It's engaging, reassuring, and much more convincing than a simple bottle on a shelf.
This also allows you to enhance the image of your salon or institute: modern, connected, in line with the expectations of new generations of consumers.
Brands that speak to today's customers
The E-POP Care catalog isn't a generic grab-bag. It brings together committed French brands , often from the natural, organic, and ethical cosmetics sector. The formulations are clear, the promises are transparent, and the packaging is attractive. No need to train your team on each product: everything is explained directly to the customer.
This responds to a growing demand: to consume better, more locally, cleaner. And this enhances your role as a prescriber .
A living solution that renews itself effortlessly
Another advantage: the product selection evolves. It follows the seasons, trends, and market expectations. There's no need for you to replenish your inventory, deal with unsold items, or hold sales. New products come to you. And you stay ahead of the curve, without any management constraints.
In summary: a new source of margin, without weighing down your daily life
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✅ You keep your current products.
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✅ You do not manage any additional stock .
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✅ You generate passive income on each sale.
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✅ You offer a modern and rewarding experience.
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✅ You offer brands in line with current expectations.
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✅ You take no financial or logistical risk .
It's simple, fluid, and totally in tune with the times.
An augmented vision of beauty
In a rapidly changing sector, where loyalty is becoming a crucial issue and where advice remains your best weapon, E-POP Care gives you a head start. You transform a simple waiting area into a discovery corner , a prescription space into a connected store.
You sell more without selling anything yourself. Your customers buy via their phones, but you remain the human point of contact, the one who advises and inspires trust. That's phygital: the power of digital, rooted in close relationships.
The final word
What if you could generate 200, 400, 600 euros per month of additional net margin, without changing your organization, without any hassle ?
E-POP Care is not intended to replace anything. It is intended to boost what you already do well , by opening another door to profitability.
In a world where customer attention is volatile and the offerings are overflowing, it's your added value, your setting, your ambiance, that count . Phygital simply extends this value to your customers' smartphones. And that's anything but a threat: it's an opportunity.
