Les Origines Végétales is a family brand from Ardèche specializing in 100% natural and organic cosmetics and hygiene products, certified COSMOS Organic, Nature & Progrès or Éco-garantie . Founded in 2013 from expertise in professional hair products, it has expanded its offering to include daily eco-friendly care . It is based on values ​​of transparency, passion and authenticity, aiming to replace harmful chemicals with concentrated and effective formulas . LOV is also committed to a responsible approach: plant-based packaging, French manufacturing, responsible consumption .